PENGARUH STRATEGI (4P) PRODUCT, PLACE, PROMOTION, PRICE TERHADAP KEPUTUSAN PEMBELIAN DI PT. TEKNOS INDONESIA

Mohammad Ali Masykuri, Mohammad, 51702030024 and Rahayu, ,0713056802 and nersiwad, ,0001126304 (2021) PENGARUH STRATEGI (4P) PRODUCT, PLACE, PROMOTION, PRICE TERHADAP KEPUTUSAN PEMBELIAN DI PT. TEKNOS INDONESIA. Bachelor thesis, Universitas Islam Majapahit.

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Abstract

Marketing is part of the activities carried out by business people in business, they are competing to maintain the durability of their marketing, to create and make a profit. Organizations are organizational leaders, achievement or disappointment in achieving business goals depends on the talent of business people in promoting, creating, handling, and money. Marketing techniques that can be chosen by organizations that carry out product separation procedures so that they generally have high transaction volume, pay and enjoy large profits in the marketplace should have the option of integrating the components of the advertising mix, including items, values, regions, and advancements. This examination will target how the combined methodology is presented in developing further business development which includes the quantity of buyers and payments at PT. TEKNOS INDONESIA. Scientists use a purely quantitative methodology aimed at testing hypotheses, demonstrating relationships between factors, providing a measurable picture, and anticipating results. Exploration is directed at PT. TEKNOS INDONESIA which is located at Jl. Raya Kemlagi, Hamlet Mojodadi, City Mojodadi, Local Kemalagi, Perda Mojokerto. Judging from the consequences of the examination, it tends to be concluded that PT. TEKNOS INDONESIA mixed components in the show that highlighted the 4Ps as a procedure in facing the contest. It is estimated that the factors of goods, place, progress, value significantly affect the choice of buyers at PT. TEKNOS INDONESIA. Keywords: Marketing strategy, PT. INDONESIA TEKNOS

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