Luvitasari, Vivin Sindi, 51802030084 and Setyariningsih, Eny, 0702076901 and Utami, Budi, 0719097101 (2022) PENGARUH GREEN PRODUCT, GREEN ADVERTISING DAN GREEN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN AMDK AQUA DI MOJOKERTO. Bachelor thesis, Universitas Islam Majapahit.
![[img]](http://repository.unim.ac.id/style/images/fileicons/text.png) |
Text
1. ABSTRAK.pdf Restricted to Registered users only Download (1MB) | Request a copy |
|
|
Text
2. BAB 1.pdf Download (157kB) | Preview |
|
|
Text
3. BAB 2.pdf Restricted to Registered users only Download (283kB) | Request a copy |
|
|
Text
4. BAB 3.pdf Restricted to Registered users only Download (422kB) | Request a copy |
|
|
Text
5. BAB 4.pdf Restricted to Registered users only Download (702kB) | Request a copy |
|
|
Text
6. BAB 5.pdf Download (88kB) | Preview |
|
|
Text
7. DAFTAR PUSTAKA.pdf Download (165kB) | Preview |
|
|
Text
8. LAMPIRAN.pdf Restricted to Registered users only Download (2MB) | Request a copy |
Abstract
This study aims to examine the effect of green products, green advertising and green brand image on purchasing decisions for Aqua Bottled Drinking Water (AMDK) in Mojokerto. The variables in this study are green products, green advertising and green brand image as independent variables and purchasing decisions as the dependent variable. This study uses quantitative methods with the number of samples used is 100 respondents with certain criteria. Sampling using nonprobability sampling method with purposive sampling technique. The data collection method used an online questionnaire. This study uses multiple linear regression analysis techniques assisted by the IBM SPSS 25 program. The results of this study indicate that green products partially influence purchase intention (Sig 0,000 < 0,05 and tcount 4,704 > ttable 1,984), green advertising partially affects purchase intention (Sig 0,033 < 0,05 and tcount 2,166 > ttable 1,984), green brand image partially affects purchase intention (Sig 0,003 < 0,05 and tcount 3,028 > ttable 1,984), green products, green advertising and green brand image simultaneously influence the purchase intention of Aqua Packaged Drinking Water (AMDK) in Mojokerto (Sig 0,000 < 0,05 and fcount 45,443 > ftable 3,09). Keywords : Green Product, Green Advertising dan Green Brand Image, Purchase Intention
| Item Type: | Skripsi/Thesis (Bachelor) |
|---|---|
| Uncontrolled Keywords: | Green Product, Green Advertising, Green Brand Image, Purchase Intention |
| Subjects: | H Social Sciences > HB Economic Theory 0 Majapahit Islamic University Subject Areas > Fakultas Ekonomi > Manajemen |
| Divisions: | Faculty of Economics > Management |
| Depositing User: | Luvitasari Vivin Sindi |
| Date Deposited: | 05 Sep 2022 02:42 |
| Last Modified: | 05 Sep 2022 02:42 |
| URI: | http://repository.unim.ac.id/id/eprint/3854 |
Actions (login required)
 |
View Item |
