ANALISA PENGEMBANGAN USAHA PADA UMKM KRIPIK UBI “ASA” KECAMATAN PACET KABUPATEN MOJOKERTO

DAMAS YANNY FIRMANSYAH, DAMAS YANNY FIRMANSYAH (2019) ANALISA PENGEMBANGAN USAHA PADA UMKM KRIPIK UBI “ASA” KECAMATAN PACET KABUPATEN MOJOKERTO. Bachelor thesis, UNIVERSITAS ISLAM MAJAPAHIT MOJOKERTO.

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Abstract

ABSTRACT Firmansyah, Damas Yanny. 2018. Development Analysis of UMKM "ASA" Sweet Potato Chips in Sajen Village, Pacet District, Mojokerto Regency. Essay. Management Study Program, Faculty of Economics, Majapahit Islamic University (UNIM). Counselor 1 : Budi Utami, SE., MM Counselor 2 : M. Syamsul Hidayat, SE., MM Entrepreneurs are of course required to improve their current business so that the managed businesses are more advanced and large and can become successful entrepreneurs. In doing business development certainly not as easy as imagined. This study aims to determine the feasibility of a business in terms of financial aspects, marketing aspects, and technical aspects. In this study the method used is quantitative descriptive. The research instrument used was interviews, documentation, and observation. The results of the financial aspects analysis show that based on the calculation, a positive Internal Rate Return of 9.3% > of the loan interest is 0.75% or 9% per year, a positive Profitability Index (PI) of 1.19> 1, and a Payback Period (PP) value. amounting to 22 months or 1 years 10 months <3 years. So based on the financial aspects of the company "ASA" sweet potato chips worth developing. It is known that the cost of production of sweet potato chips is Rp. 39,551 / pack, while the selling price is set at Rp. 46,500 / pack. Then the value of the ratio obtained is 0.83, because the value of the ratio is <1 then this means that the company benefits. Based on the analysis of marketing aspects, it can be concluded that the "ASA" sweet potato chips company is feasible to develop. The results of the technical aspects analysis show that the production scale of the company has been able to meet market needs and obtain income that can cover all production costs, so it can be concluded that the "ASA" sweet potato chips company is feasible to develop. Keywords: Finance Aspect, Marketing Aspect, Technical Aspect

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