PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan) (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan) (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan)

WAHYU WIDODO WAHYU WIDODO WAHYU WIDODO, WAHYU WIDODO WAHYU WIDODO WAHYU WIDODO (2019) PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN PENGARUH PERSONAL SELLING DAN SALES PROMOSI TERHADAP KEPUTUSAN KONSUMEN (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan) (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan) (Study Pada Produk Boneka Merk Tyar Toys Pada UD. Tyar Toys Pasuruan). Bachelor thesis, UNIVERSITAS ISLAM MAJAPAHIT MOJOKERTO.

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Abstract

ABSTRACT Widodo, Wahyu. 2018. The influence of personal selling and sales promotion on consumer decisions (Study on Tyar Toys Brand Doll Products at UD. Tyar Toys Pasuruan ). Final project, Marketing Management Study Program, Faculty of Economics, Islamic University of Majapahit Mojokerto (UNIM) Advisor I : Budi Utami SE.MM Supervisor II : M. Syamsul Hidayat SE. MM Products that have been properly planned and the exact selling price has been determined, have not guaranteed the marketing success of the product. This is because if a good product at a good price cannot be known by consumers eating the product will not succeed in the market. This study aims to determine the effect of promotion of personal selling and sales promotion on a persial basis on the decision of consumers to buy dolls. And knowing the effect of promotion of personal selling and sales promotion simultaneously to the decision of consumers to buy dolls. Research design is quantitative research. The retrieval technique with total sampling method means that all members of the population are used as samples. The number of samples was determined by 85 respondents. The questions in the closed question were made referring to the Likert Scale, Data Analysis was carried out by using the Classic Assumption Test including Normality Test, Autocorrelation Test, Multicolinerity Test, Heteroscedasticity Test, Regression Analysis. In conclusion Ho is rejected and H1 is accepted because F-count is greater than F-table. In other words, the variables Personal Selling (X1 ), and Sales Promotion (X2 ) together influence significantly on Consumer Decisions (Y ). So the H1 hypothesis which states that, Personal Selling (X1 ), and Sales Promotion (X2 ) together have a significant effect on purchasing decisions that are acceptable and proven correct. The results of this study are expected to be used to strengthen theories about marketing management science, especially those related to promotion mix and increase sales volume. Keywords: Personal Selling, Sales Promotion, Consumer Decisions

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