ANALISIS PENGARUH PRODUCT PERCEIVED QUALITY DAN CORPORATE IMAGE TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH PRODUK TABUNGAN MELALUI JASA AGEN DI KECAMATAN GONDANG KABUPATEN MOJOKERTO

Rahayu, Agustin, 51502030012 and Utami, Budi, 0719097101 and Setyariningsih, Eny, 0702076901 (2020) ANALISIS PENGARUH PRODUCT PERCEIVED QUALITY DAN CORPORATE IMAGE TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH PRODUK TABUNGAN MELALUI JASA AGEN DI KECAMATAN GONDANG KABUPATEN MOJOKERTO. Bachelor thesis, Universitas Islam Majapahit.

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Abstract

Bank dikenal sebagai lembaga keuangan yang kegiatan utamanya menerima simpanan giro, tabungan dan deposito. Salah satu program terbarunya adalah dengan bantuan Agen sebagai perantara. Hal ini sejalan dengan program Layanan Keuangan Tanpa Kantor dalam Rangka Keuangan Inklusif yang digegas Otoritas Jasa Keuangan (OJK). Agen merupakan pihak ketiga dari yang bekerja sama dengan Bank dalam menyediakan layanan yang berbasis perbankan. Dengan adanya program ini sekaligus membantu pihak bank untuk lebih leluasa dalam pencapaian target. Penelitian ini menggunakan pendekatan kuantitatif dengan tujuan untuk mengetahui seberapa jauh pengaruh Product Perceived Quality dan Corporate Image terhadap keputusan nasabah memilih produk tabungan melalui jasa agen di Kecamatan Gondang. Sampel yang digunakan yaitu berjumlah 100 responden yang diperoleh dari teknik purposive sampling. Metode analisis data yang digunakan adalah regresi linier berganda dengan bantuan SPSS 16.0. Hasil penelitian menunjukkan bahwa secara parsial Variabel Product Perceived Quality berpengaruh positif dan tidak signifikan dengan tingkat signifikansi yaitu sebesar 0,245. Variabel Corporate Image berpengaruh positif dan signifikan terhadap keputusan nasabah memilih tabungan dengan tingkat signifikansi sebesar 0,000. Secara simultan (bersama-sama) Variabel Product Perceived Quality dan Variabel Corporate Image berpengaruh positif dan signifikan terhadap keputusan nasabah memilih tabungan.

Item Type:	Skripsi/Thesis (Bachelor)
Uncontrolled Keywords:	Kata Kunci : Product Perceived Quality, Corporate Image, Keputusan Nasabah. Abstact The bank is known as a financial institution whose main activity is to accept deposits, savings and time deposits. One of the newest programs is with the help of Agents as intermediaries. This is in line with the Financial Services Office Without Offices in the Framework of Inclusive Finance which was launched by the Financial Services Authority (OJK). Agents are third parties who work with banks in providing banking-based services. With this program as well as helping the bank to be more flexible in achieving the target. This study uses a quantitative approach with the aim to find out how far the effect of Product Perceived Quality and Corporate Image on the customer's decision to choose a savings product through agent services in Gondang District. The sample used is 100 respondents obtained from purposive sampling technique. The data analysis method used is multiple linear regression with the help of SPSS 16.0. The results showed that partially Product Perceived Quality had a positive and insignificant effect with a significance level of 0.245. The Corporate Image variable has a positive and significant effect on the customer's decision to choose a savings account with a significance level of 0,000. Simultaneously (together) Product Perceived Quality Variable and Corporate Image Variable have positive and significant effect on the customer's decision to choose savings. Keywords: Product Perceived Quality, Corporate Image, Customer Decisions.
Subjects:	0 Majapahit Islamic University Subject Areas > Fakultas Ekonomi > Manajemen
Divisions:	Faculty of Economics > Management
Depositing User:	Agustin Rahayu
Date Deposited:	18 Jun 2020 14:54
Last Modified:	18 Jun 2020 14:54
URI:	http://repository.unim.ac.id/id/eprint/1465

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